1
A decision-ready answer
A direct, written answer to the question we agreed at kickoff. Plain language. With the recommendation teed up so your team can act on it the same week.
Offering · 4 to 6 weeks · Targeted scope
Targeted Analytics for Growth.
One specific analytical question. Four to six weeks of senior attention. A decision-ready answer your team can defend in front of investors, board, or anyone else who asks.
1 · Who this is for
A great fit if you're…
- An SMB sitting on customer, product, or revenue data with a specific question you can't get to the bottom of
- You need a defensible answer for an upcoming board meeting, fundraising round, pricing decision, or strategic pivot
- You don't need a working AI tool in production. You need a senior data leader to dig in and tell you what's actually going on
- Your team will use the answer to make a decision in the next 30 to 90 days
Probably not a fit if…
- • You want a working AI tool integrated into your systems. Look at the Rapid AI Pilot instead
- • You don't yet know what the most valuable question is. Start with the AI Readiness Audit
- • The data isn't there yet (no CRM, no product analytics, no warehouse). The audit will spot this for you
- • You want a recurring analytics function. That's senior data leadership on retainer, look at Fractional Data Leadership
Not sure? Take our free 2-minute AI assessment. You'll get a clear read on whether targeted analytics is the right next step.
2 · What you get
A defensible answer. Plus the work to back it up.
Every engagement ends with the same four things in your hands. Built for the room where the decision actually happens.
2
The supporting analysis
Every claim in the answer is backed by data and methodology you can audit. So when an investor or board member asks the follow-up question, you have the receipt ready.
3
A repeatable methodology
The notebooks, queries, and process documented for your team to rerun the analysis next quarter without us. The answer is yours; the way to get it again is yours too.
4
Leadership presentation
A working session walking your leadership and (if you want) your investors or board through the findings. Built so your team can re-present it without us in the room.
Sample questions
The questions we get asked most often.
Not exhaustive. The right question for your business depends on what's about to be decided, which we'll figure out in the scoping call.
Customer segmentation
Who are our customers, really? Which segments drive growth, which drive support load, which to invest in next.
Revenue forecasting
Where will revenue land next quarter, and what are the levers between today and that number. Defensible enough for a board deck.
Churn drivers
Why do customers leave, what signals predict it, and what's worth doing about each driver. Sized so Customer Success can act.
Cohort behavior
How is each cohort performing on retention, expansion, monetization. What's getting better, what's getting worse, what changed.
3 · Timeline
Four phases. 4 to 6 weeks.
We move at the pace your decision deadline requires. Most analytical sprints land at five weeks.
Sprint phases
From question to defensible answer
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1
Week 1 · Framing
Lock the question. Confirm the data is accessible. Agree on what "decision-ready" means for your team.
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2
Weeks 2–3 · Analysis
Pull the data. Run the analysis. Pressure-test the early findings against what your team already believes is true.
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3
Weeks 4–5 · Synthesis
Draft the answer. Document the methodology. Stress-test the recommendation against the decision your team is about to make.
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4
Week 6 · Readout
Final answer delivered. Leadership and (optional) investor or board readout. Documentation handed off.
4 · Price
Scoped per engagement. Senior delivery on the question that matters.
Targeted analytics doesn't fit a fixed range. The right scope depends on the question, the data, and the deadline. We quote it openly after a 30-minute scoping call.
Targeted Analytics for Growth
Varies
Scoped per engagement. Pricing depends on the question, the data, and the turnaround. We quote after a 30-minute scoping call.
- › Quote provided in writing after the scoping call
- › Fixed fee within agreed scope; no hourly billing
- › No scope creep, no surprises
5 · What happens after
The sprint ends. The answer keeps working.
We don't sell ongoing licensing or hold your data hostage. Here's what week seven looks like.
The answer is yours
The written answer, the methodology, the queries, the notebooks. All editable, all yours, all rerunnable next quarter without us.
If the answer points to a build
When the analysis surfaces an obvious AI use case worth building (a churn-prediction model, a forecasting tool), the natural next step is a Rapid AI Pilot. Optional, separately scoped.
A 30-day check-in is included
Thirty days after the readout, a 30-minute call to see how the decision landed and whether the analysis held up against what your team learned in the room.
FAQ
Common questions.
How is this different from the Rapid AI Pilot? +
Different output, different shape. The Pilot leaves you with a working AI tool integrated into your systems. Targeted Analytics leaves you with a written answer plus the methodology to rerun it. The Pilot is for "build something." Targeted Analytics is for "tell me what's going on so I can decide."
What if our data is messy? +
Most SMB data is. We expect it. Part of the framing week is figuring out whether the data supports the question we're trying to answer. If it doesn't, we'll tell you up front, and the engagement either pivots to a question the data can support or we'll point you to the audit instead.
Can our team rerun the analysis next quarter? +
Yes. The methodology is documented and the queries or notebooks are handed off. We design the work so a competent analyst on your team can rerun it without us. That's part of the deliverable.
What kinds of questions are out of scope? +
Anything that requires data you don't have or can't share with us, or anything that genuinely needs a multi-month research effort. We'll surface this in the scoping call. If your question is too big for a sprint, we'll say so and recommend a different shape (often the audit, sometimes a series of sprints).
Get a defensible answer to your hardest question.
Book a 30-minute scoping call with a senior principal. Bring the question; we'll tell you whether targeted analytics is the right shape.