Real outcomes, measured.
Case studies, comparison guides, and decision frameworks for nonprofits and SMBs working with AI and data. Every post tied to work a senior principal built and a client still uses.
Written by Joe Perone, Senior Principal 4 posts Last updated
+23%
marketing efficiency lift after one pilot
60%
reduction in manual reporting time
6 wks
idea to validated, production-ready prototype
Pick your shape of post.
Three categories, all written from real engagements — no thought-leadership filler.
Marketing mix overhaul for a high-growth retail brand
A six-week Rapid AI Pilot replaced gut-feel paid-media decisions with a marketing mix model and weekly self-serve dashboard. 23% efficiency lift across paid channels.
By Joe Perone 7-min read
Read full case study →A regional nonprofit got their week back
Manual reporting cut from ~10 hr/wk to ~4 hr/wk. One source of truth across program, finance, and grant teams. Funder reporting compressed from days to hours.
By Joe Perone 6-min read
Read full case study →Five live segments, six weeks, no 80-page deck
Behavior-based segments live in CRM, segment-specific expansion plays for sales and CS, and a 90-day roadmap to layer in churn prediction.
By Joe Perone 6-min read
Read full case study →Fractional CDAO vs full-time Chief Data Officer
Annual cost ($60K–$120K vs $250K–$400K fully loaded), scope, time-to-impact, hiring risk, governance — and the specific conditions under which each model wins.
By Joe Perone 8-min read
Read the comparison →AI Readiness Audit vs Data Strategy Assessment
When you need each, what they produce, and how to brief your board on the choice.
Senior partnership, plain English, real shipped work.
"The level of strategic thinking was exceptional. Clear ROI in six weeks. Exactly what we needed to defend the next phase of investment."
"Our team got their week back. The senior principal made data work feel possible, not overwhelming."
"Six weeks in, we were running real plays off real segments. No 80-page deck, no junior team. Just shipped work."
Want a number like these on your dashboard?
Pick a use case. We'll ship it in six weeks.